About Course
“Hard training ensures easy victory in the war.”
With this belief, we have built a fully practical and project-based course designed to prepare you for real-world digital marketing work.
In this program, you’ll learn how to manage actual client projects using Advanced Data Driven AI-powered Meta Ads and Google Ads — whether for the local market or international freelancing platforms.
This course is structured to ensure you:
- Gain hands-on, real-world experience
- Build the confidence to start working in the marketplace
- Run data-driven, result-focused campaigns for clients
Many students trained by SparkUp Solution are already working successfully in both local and global markets — contributing to the country’s economy by earning valuable foreign currency.
With the right mindset and proper guidance, you can be the next success story.
What Will You Learn?
- Introduction: Overview of Meta & Google advertising ecosystems.
- Account Setup: Creating and managing Meta Ads & Google Ads accounts.
- Dashboard Use: Navigating Meta Ads Manager & Google Ads interface.
- Tracking Setup: Installing Meta Pixel & Google Tags/GTM.
- Campaign Creation: Choosing objectives and creating campaigns.
- Audience Targeting: Custom audiences, remarketing & keyword targeting.
- Ad Placements: Optimizing placements across Facebook, Instagram, YouTube, Search & Display.
Course Content
Module-01: Introduction to Meta Ads
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Understanding the Meta Ads Ecosystem
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How Meta Ads Work
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Meta Ads Policy & Compliance
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AI in Meta Ads: Advantage+ & Automation Tools
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Building a High-Converting Meta Business Page
Module 02: Meta Business Suite & Professional Setup
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Creating & Managing Meta Business Manager
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Domain Verification & Security (2FA Setup)
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Adding Pages, Ad Accounts, People & Agencies
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Ad Account Setup, Payment Methods & Billing Management
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Business Settings for Freelancers & Agencies
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Business Suite vs. Ads Manager vs. Meta Business Center
Module 03: Advanced Tracking & AI-Based Attribution
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Meta Pixel vs. Conversion API (Server-Side Tracking)
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Pixel & CAPI Setup via Google Tag Manager (Standards)
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Enhanced Events Setup: Standard, Custom & Aggregated Events
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Conversion API Gateway (Self-Hosted & Partner Integrations)
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Event Match Quality & AI Signal Optimization
Module 04: Audience Strategies with AI Enhancement
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Core, Custom & Lookalike Audiences
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Audience Size, Overlap & Refinement Techniques
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AI-Powered Advantage+ Audiences
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First-Party Data Integration (Email, CRM, Events)
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Building Advanced Retargeting Funnels
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Uploading Customer Lists with Value Optimization
Module 05: Meta Ad Creatives & AI-Driven Asset Creation
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Ad Formats Overview
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Meta’s Creative AI & Advantage+ Creative Tools
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Dynamic Creatives & Automated Format Optimization
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Performance-Driven Creative Frameworks
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Creative Testing: A/B & Dynamic Creative Experiments
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Best Practices for Hook-Led Videos & UGC-Style Ads
Module 06: E-Commerce Driven Meta Ads
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Meta Shops, Catalog Setup & Product Feed Integration
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Conversion Campaigns with Purchase Optimization
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Dynamic Product Ads (DPA)
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Collection Ads & Instant Experience Pages
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ROAS Optimization with Multi-Touch Attribution
Module 07: Sales Funnel & Full-Funnel Content Strategy
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Full-Funnel Ads: TOFU–MOFU–BOFU Framework
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Funnel Mapping with AI-Driven Suggestions
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Funnel Content Framework (Problem → Solution → Offer)
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Warm Audience Retargeting: Video Viewers, Engaged Users, IG Visitors
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Hot Audience Targeting: Cart Abandoners, Page Viewers, Lead Forms
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Funnel Content Strategy with Real Ad Examples
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Retargeting with Video, Email Lists & Offline Data
Module 08: Ad Optimization & REAL Reporting
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Campaign Optimization Tactics (Manual vs. Automated)
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Key Performance Metrics (CTR, CPM, ROAS, CVR, Frequency)
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A/B Testing & Learning Phase Management
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AI-Based Optimization (Advantage+ Placements, Campaigns)
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Performance Analysis via Ads Manager + GA4
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Deep Dive into ROAS, CPA & CTR + Custom Dashboards
Module-09: Advantage+ Campaigns & AI Scaling Strategies
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Understanding Advantage+ Shopping Campaigns (ASC)
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Setting Up Advantage+ Campaigns with Broad Audiences
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Budget Scaling (Vertical & Horizontal)
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How to Scale Using AI: Budget, Audience, Placement, Bidding
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Using Meta’s AI to Improve Ad Performance at Scale
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When & How to Combine Advantage+ with Manual Ads
Module-10: Earning Scope with Meta Ads Skills
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How to Get Clients (Local Business, Agency, Global Freelancing)
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Building Gigs on Fiverr & Upwork
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Pricing Strategies for Service Packages
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Tools to Automate Client Reporting, Onboarding & Performance Monitoring
Course Title: Google Ads
"As the saying goes - 'Hard training is easy war', so the training should be such that you can work in real life. We have designed the completely practical and project-based Google Ads Mastery course in such a way that you can work in real life in the international marketplace or local job market."
Module 1: Introduction to Google Ads
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What is Google Ads?
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How the Auction System Works
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Google Ads Account Structure
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Overview of Campaign Types
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Account Setup, Billing & Policy Compliance
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Google Ads Access Levels & Security
Module 02: Campaign Setup Fundamentals
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Creating Your First Campaign (Step-by-Step)
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Understanding Campaign Objectives (Sales, Leads, Traffic, Awareness, etc.)
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Core Campaign Settings: Location, Language, Schedule & Bidding
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Configuring Alerts, Announcements & Notification Configuration
Module 03: Keywords & Targeting
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Keyword Research Fundamentals
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Keyword Match Types Explained
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Search Intent mapping (Transactional, Informational, Navigational)
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Audience targeting: In-Market, Affinity, Custom Segments, Remarketing
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Geographic & Demographic Targeting Strategies
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Device-Level Targeting (Mobile, Desktop, Tablet)
Module 4: Ad Copy & Creative
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Structure of a high-converting search ad (Headlines, Descriptions, Paths)
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Responsive Search Ads (RSA) vs Expanded Text Ads (ETA)
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AI-Assisted Copywriting & Creative Generation
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Display Ad Creative Best Practices
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Video Ads & YouTube Targeting Strategies
Module 05: Bidding & Budget Optimization
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Manual CPC vs. Automated Bidding Strategies (Maximize Conversions, Target CPA, ROAS)
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Smart Bidding: How Google’s AI Optimizes Performance
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Shared Budgets vs. Individual Budgets
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Settings Daily vs. Monthly Budget Strategies
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When to Rely on AI and When to Override
Module 06: Display & Video Campaigns
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Creating Display Network Campaigns (Standard, Smart, Gmail Ads)
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Advanced Display Targeting Options (audience, keywords, topics, demographics, placements)
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Responsive Display Ads with Generative AI
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Video Ads: Formats & Strategy (skippable, non-skippable, bumper, in-feed, shorts & ad sequencing)
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YouTube Ads & AI-Driven Optimization
Module 7: Remarketing & Predictive Audiences
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Google Tag Manager for Remarketing
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Setting Up Remarketing Code (Browser + Server-Side)
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Building Remarketing Audiences with Google Analytics
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Display & Dynamic Remarketing Best Practices
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AI-Based Predictive Audiences (likely to purchase or convert)
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Cross-Device & Cross-Channel Remarketing
Module 8: Advanced Conversion Tracking & Analytics
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Google Ads Conversion Tracking Setup
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Google Ads Offline Conversion Tracking
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Google Tag Manager (GTM) Integration
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Enhanced Conversions (Browser + Server-Side)
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Google Analytics 4 (GA4) Integration
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GA4 predictive metrics (churn probability, purchase probability, revenue prediction)
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Essential Performance Metrics Explained
Module 09: Campaign Optimization & Scaling
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Quality Score: CTR, Ad Relevance, Landing Page Experience
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Ad extensions: Sitelinks, Callouts, Snippets, Call extensions
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A/B Testing Framework
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Budget Scaling Strategies
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Automation with AI Rules & Scripts
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Performance Max deep dive: when & how to use it
Module 10: Advanced Strategies
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Dynamic Search Ads (DSA) + Broad Match with Smart Bidding
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Shopping Ads & Merchant Center Setup
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Competitor Targeting Strategies
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Customer Match with CRM Data
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Generative AI for assets (text, images, video)
Module 11: Reporting & Automation
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Custom Dashboards in Google Ads
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Automated Rules, Scheduling & Alerts
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Google Data Studio (Looker Studio) Reporting
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AI-Powered Attribution Modeling
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Using ChatGPT & AI Tools for Campaign Audits
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AI for Ad Fraud Prevention & Invalid Click Detection
Module 12: Case Studies & Real-Life Applications
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E-commerce Case Study: ROAS-Focused Campaigns
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Service Business Case Study: Lead Generation Campaigns
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Local Business Case Study: Maps & Local Campaigns
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AI-Driven Lead Generation vs. E-commerce Scaling
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Predictive Audiences & Remarketing Success Stories
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Common Beginner Mistakes & How to Avoid Them
Module 13: Career & Earning with Google Ads
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Earning as a Google Ads & AI-Powered PPC Expert
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Selling Google Ads Services as a Freelancer or Agency
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Fiverr & Upwork Profile Optimization + GIG Creation
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Building a Portfolio with Case Studies & Reports
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Future Career Scope: AI-Driven PPC & Privacy-First Marketing
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